A marketing stunt by a power company that left customers scratching their heads was a classic example of the bubble many firms floated in, a marketing expert says.
Genesis Energy attached a “cheque” valued at $1.20 – equivalent to an hour’s worth of power during winter – to a recent letter sent out to customers.
But the power company’s gesture proved a turn-off for some users, baffling those who were told the cheque wasn’t intended to be cashed at the bank.
One customer from Tauranga, TJ Stevens-Kameta, said the marketing stunt felt like a prank – so much so that he was considering changing his energy provider.
from Ellie NZ Rss http://www.stuff.co.nz/business/97493644/Customers-don-t-welcome-being-baffled-or-insulted
from
https://ellieplume83.wordpress.com/2017/10/05/customers-dont-welcome-being-baffled-or-insulted/
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