Thursday, 1 March 2018

Milo’s on-off love affair with health ratings

OPINION: Nestlé has always understood the value of a good story.

And no story is as powerful as linking your product with healthy, happy kids.

That’s been the big push for Milo for generations – think of Milo and images of crunchy brown powder, milk, chocolate moustaches and kids playing sport rise effortlessly up.

This just as effortlessly translates to sales because in the mad rush to do the right thing by their kids, parents have seized on Milo as a drink that will be loved and is also good for them.

READ MORE:
* Health stars to go from Milo
* Tiny town gets big Milo tin
* Trust in health star ratings falling

from Ellie NZ Rss http://www.stuff.co.nz/life-style/food-wine/drinks/101884535/Milos-on-off-love-affair-with-health-ratings



from
https://ellieplume83.wordpress.com/2018/03/01/milos-on-off-love-affair-with-health-ratings/

Expert tips for making the perfect fried doughnut

What makes a doughnut good? Is it the toppings, or the foundation? 

from Ellie NZ Rss http://www.stuff.co.nz/life-style/food-wine/101883819/Expert-tips-for-making-the-perfect-fried-doughnut



from
https://ellieplume83.wordpress.com/2018/03/01/expert-tips-for-making-the-perfect-fried-doughnut/

Why did Johnnie Walker just introduce Lady Scotch?

OPINION: When news of “Doritos for women” or “lady chips” as they became known, broke around the world earlier this month to everyone’s collective dismay, Johnnie Walker, the brand represented by a jolly man walking with a top hat and cane on the label of scotch whisky, obviously did not get the memo.

from Ellie NZ Rss http://www.stuff.co.nz/life-style/food-wine/drinks/101871745/Why-did-Johnnie-Walker-just-introduce-Lady-Scotch



from
https://ellieplume83.wordpress.com/2018/03/01/why-did-johnnie-walker-just-introduce-lady-scotch/

Internet takes the control away from Sky

Sky’s fall from a pay-TV monopoly that appeared to hold all the cards, to a business fighting for a future, has been swift.

from Ellie NZ Rss http://www.stuff.co.nz/business/industries/101888545/Internet-takes-the-control-away-from-Sky



from
https://ellieplume83.wordpress.com/2018/03/01/internet-takes-the-control-away-from-sky/

Freedom furniture posts $393k loss, needs financial support from parent

Furniture retailer Freedom furniture made a loss in New Zealand of $393,000 for the year to end October, and there is significant doubt hanging over the chain’s future.

from Ellie NZ Rss http://www.stuff.co.nz/business/101874245/Freedom-furniture-posts-393k-loss-needs-financial-support-from-parent



from
https://ellieplume83.wordpress.com/2018/03/01/freedom-furniture-posts-393k-loss-needs-financial-support-from-parent/